What is a Book Street Team? | Join My Exclusive Fantasy Launch Squad
Have you ever finished a book and felt such an intense connection to the world—perhaps a lingering fascination with a maternal figure like Shadow or the mystery of a golden orb guide—that you simply had to tell everyone about it?
If you’re the type of reader who naturally becomes a champion for the stories you love, you might be the perfect fit for a Street Team.
What Exactly is a Street Team?
In the simplest terms, a Street Team is a group of dedicated volunteers who help an author “spread the word” about their upcoming books. Think of it as an inner circle of superfans. While I spend my days meticulously layering emotional stakes and ensuring my domestic suspense has just the right amount of tension, the Street Team helps ensure those stories actually reach the hands of readers who will cherish them.
It isn’t just about marketing; it’s about community. It’s a group of women who appreciate the nuance of a character who isn’t quite a hero but isn’t quite a villain either. It’s for those who want to see more high-quality, “no-spice” fantasy that doesn’t compromise on grit or complexity.
What Do Members Actually Do?
Being on a Street Team is a bit like being a VIP partner in a book’s journey to the shelf. Some common tasks include:
- Sharing the Love: Posting about cover reveals or pre-order links on social media.
- Reviews: Providing honest reviews on platforms like Goodreads or Amazon on release day (the most helpful thing a reader can ever do!).
- Word of Mouth: Suggesting the book to local librarians or independent bookshop owners.
- Interacting: Commenting, re-sharing and taking part in joint community posts with other members of the Street Team and the author.
- Exclusive Buzz: Helping to brainstorm fun ways to engage other readers.
The Perks of the Inner Circle
I truly value the time and energy my readers give me. While every author runs their team differently, I want mine to feel like a genuine collaboration. Members often get:
- Early Access: Reading Advanced Reader Copies (ARCs) before anyone else.
- Behind-the-Scenes Access: Sneak peeks at character art, deleted scenes, or world-building notes that don’t make it into the final draft.
- Special Recognition: Mentions in acknowledgements or exclusive digital goodies.
Coming Soon: Will You Join Me?
I am thrilled to announce that I will be officially setting up my own Street Team in the very near future. I am looking for readers who enjoy a sharp bit of wit, a touch of the dark and unexpected, and a deep love for fantastical creatures in domestic settings.
If you’ve been looking for a way to get more involved in the stories I’m telling, this is your invitation.
Don’t Miss the Call to Arms!
I’ll be opening applications for a limited number of members soon. Because I want to keep this group intimate and engaged, I’ll be offering the first chance to apply to my email subscribers.
Sign up for my newsletter below to be the first to know when applications open. You’ll get the link delivered straight to your inbox before it goes public!
